A consumer brand needs to audit merchant prices for brand consistency
Nickelodeon’s pricing group wanted to ensure merchant prices match Nickelodeon’s branding guidelines. Since Nickelodeon is well-established as a family-friendly brand, any licensed merchandise must be family-friendly as well. The team needed to confirm that all products with Nickelodeon branding matched their customer’s expectations.
A Quick Snapshot of Nickelodeon’s Custom Dataset
Accurate comparison of multiple price points for the same product sold through different retailers created an extensive data wrangling challenge.
The analysts tasked with performing the audit knew that 100s, if not 1000s of online retailers sell Nickelodeon-branded products. Data collection itself would be a challenge, but so would merging multiple prices for a single product sold on multiple websites. The task of scraping, merging, and sanitizing so much data create a huge setup cost and would likely extend delivery of the final analysis by at least a month. Unfortunately, the analysis was needed much sooner, so the pricing group needed an out-of-the-box solution for the data required for the audit.
A ready-to-go data file made pricing analysis easy and fast
Nickelodeon chose to use Datafiniti for several key reasons:
- Datafiniti provided a single file containing all relevant data for their audit
- The data grouped prices from multiple retailers under a common product
- The file containing the data was easily imported into existing modeling software
Nickelodeon’s analyst team quickly pulled product data from our database and integrated it into their reports. The fast turnaround time enabled their team to provide timely information to the company.
The Datafiniti Advantage
By leveraging Datafiniti’s intelligent database of products, Nickelodeon was able to swiftly perform important pricing audits on their merchants. These audits ensured that merchant pricing was consistent with Nickelodeon brand guidelines, which in turn created a consistent brand experience for Nickelodeon’s customers.