A marketing automation platform company offers a feature that provides users with the ability to gain more business intelligence on website visitors. With more data on these customers, their users can make better decisions on how to convert these visitors into customers.
Before approaching Datafiniti, the marketing automation company was already receiving data from multiple providers. Unfortunately, this data had several gaps when it came to information on SMBs (small and medium-sized businesses). Not only did the existing data feeds not show every SMB listing, but they were also missing several possible data points about these companies. Examples of missing data points include news events, hours of operation, and more targeted category keywords. High-quality data was becoming increasingly difficult to acquire.