Acquiring high-quality data to provide users with optimal insight

A marketing automation company ensures their users receive the best insight with Datafiniti’s Business Data. 

The Challenge

A marketing automation platform company offers a feature that provides users with the ability to gain more business intelligence on website visitors. With more data on these customers, their users can make better decisions on how to convert these visitors into customers.

Before approaching Datafiniti, the marketing automation company was already receiving data from multiple providers. Unfortunately, this data had several gaps when it came to information on SMBs (small and medium-sized businesses). Not only did the existing data feeds not show every SMB listing, but they were also missing several possible data points about these companies. Examples of missing data points include news events, hours of operation, and more targeted category keywords. High-quality data was becoming increasingly difficult to acquire.

"Datafiniti is more cost-effective than other providers. When it comes to covering small businesses, the business list data is more comprehensive, and particularly, we’ve found records in the data that other providers don’t have."
D. Compton, Product Manager, Inbound Marketing Co.

Why Datafiniti

The marketing automation company decided to supplement their data feeds with Datafiniti for the following reasons:

  • Targeted categories, combined with NAICs codes, enhanced the company’s business taxonomy.
  • Complete coverage of small and medium-sized businesses, which are often overlooked by other providers.
  • Access to the Datafiniti Business API for easier integration with existing systems rather than using their own web scraping process.

The Datafiniti Advantage

The Datafiniti Business API allowed the marketing automation company to improve their coverage on small to medium-sized businesses. Not only did they see higher coverage of actual listings, but they also saw more attributes about these businesses. In the end, the company’s users were able to make better decisions about marketing automation thanks to extensive and high-quality business data on SMBs. 

Customer Stories

Don’t take it from us. Here’s what our clients have to say.

Nyansa, Inc., an enterprise network analytics startup accelerates targeted lead generation and scales outbound sales processes with Datafiniti's People Data.Andrew HammNyansa, Inc.Business Development Lead

"My jaw dropped. Within an hour, I was able to get seven times the amount of leads. You have to…"

People Data
Andres MoctezumaRank-XFounder

"I like the freedom Datafiniti provides. They facilitate data; I can stay within the boundaries and do my own thing…"

Business Data
P. J.Experiential Marketing AgencyVP of Technology

"We've been able to refine franchisees' sales strategies with regional and national data on our competitors."

Business Data
J. J.Location Database Co. Business Consultant

"Datafiniti is the solution I need for my organization. We’re in the business of actually doing something with data rather…"

Business Data
T.S.Vacation Rental Co.Growth Marketing Senior Director

"The property data we acquired solidified our position and aided in our disruption of the vacation rental industry."

Property Data
Trōv Data Operations Manager, Gina-Melfi.Gina MelfiTrōv‎Data Operations Manager

"The more we dug into the data, the more confidence we felt that this would be sufficient for our use…"

Product Data
D. ComptonInbound Marketing Co.Product Manager

"Datafiniti is more cost-effective than other providers. When it comes to covering small businesses, the business list data is more…"

Business Data
A. T. Marketing Co.Founder & CEO

"One of the aspects that exceeded my expectations was the concierge service. My account manager would reach out and try…"

Business Data
Redify President, Victor Okoh.Victor OkohRedifyPresident

"Put it this way; I sleep well at night. What you did for us in three months, other companies could…"

Product Data
G. V.Major Electronics Co.Social Media & Data Analyst

"We used to look at retail websites manually, which was difficult and not scalable. You guys have made things simple…"

Product Data
David BarthVMLGlobal Account Director

"Being able to tap into the API gives us real‐time data without constantly knocking on our retailers’ doors. It has…"

Product Data

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