To the Product Quality Engineering Team at the multinational consumer electronics company, customer feedback is vital to the development and improvement of top-of-the-line consumer products. The collection of product review data across multiple retail websites quickly became a daunting task for the team.
After exhausting in-house methods including copy, paste, and Excel formulas, they kick-started their search for an automated data extraction solution.
On the path to streamline operations, a simple Google search led the team to Datafiniti’s Product Review Data. This solution offers access to vast database of over 80-million products, including ratings and reviews left by consumers on e-commerce websites. During the research phase, they considered direct competitors but encountered alarming lapses in data integrity.
Upon working with Datafiniti, they found the following features dramatically improved their ability to monitor online reviews:
The multinational consumer electronics company leveraged the voice of their customers to gain a competitive advantage with Datafiniti’s Product Review Data solution. Through the implementation of an automated data extraction solution, they allocated more time to identifying trends rather than wrangling data. In utilizing otherwise inaccessible ratings and reviews on e-commerce websites, consumer feedback influenced the product development process, helped better market their brand and improved the customer experience.
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