Arming an outbound sales team with quality lead information

A marketing platform company narrows their target market of potential prospects for their automation platform with Datafiniti’s Business Data.  

The Challenge

A marketing platform company aims to provide marketers with a seamless way to generate, manage, and nurture leads. For their outbound sales team, acquiring quality lead information proved to be a challenge. They needed not just to establish a relationship with any lengthy list of leads, but with the prospects that best aligned with their target audience.

“Let’s say we want to focus on reaching out to spas, auto body shops, or another vertical? Then, what are the options? We could go to a database, but a lot of their data was for large companies, public companies, and those were not the right ones for us.”

After the team consulted a few database providers and realized they offered inaccurate and incomplete lead intelligence, the team resolved to undertake the challenge using a combination of in-house and lead generation resources.

"One of the aspects that exceeded my expectations was the concierge service. My account manager would reach out and try to keep me engaged in giving queries with quality lead information back to me. The concierge plus the availability of the data was important. "
A. T. , Founder & CEO, Marketing Co.

Why Datafiniti

To provide their outbound sales team with a targeted business list that excluded outdated or irrelevant lead information, they turned to Datafiniti’s Business Data. This solution offered access a vast database of over 37 million businesses, including their categories, descriptions, websites, and more.  During the research phase, they considered other data service providers but were unable to find one that offered as competitive of a price as Datafiniti’s.  

“We just realized we have to do it ourselves with the help of a company like yours. I knew at some point that your company was providing packaged data. We can get the cost per lead more effectively than if we had to pay some of the other services.”

Datafiniti’s Business Data Solution streamlined the team’s process of procuring prospects to expand their customer base with a refined list of companies through:

  • High-touch customer service. Proactive engagement with their Customer Success Manager improved the effectiveness of their queries. Datafiniti’s customer-centric attitude supported the team in further developing a high-potential prospect list.

  • Real-time API calls. Access to on-demand queries empowered the team to acquire desired data at their convenience. Datafiniti’s availability of data provided reassurance the team needed to build out their prospect list.

The Datafiniti Advantage

The marketing platform company tapped into profitable opportunities for their marketing automation platform with Datafiniti’s Business Data solution. In working with a reliable data provider, they reduced their lead sourcing costs and the time required to identify prospects. The connection to a concierge service and API empowered the team to turn their precise set of criteria into a defined target market of customers. Through on-demand access to requested information, the team established their optimal process for capturing lead intelligence and maximizing their team’s effort in pursuing new clientele, on their time.

Customer Stories

Don’t take it from us. Here’s what our clients have to say.

Nyansa, Inc., an enterprise network analytics startup accelerates targeted lead generation and scales outbound sales processes with Datafiniti's People Data.Andrew HammNyansa, Inc.Business Development Lead

"My jaw dropped. Within an hour, I was able to get seven times the amount of leads. You have to…"

People Data
Andres MoctezumaRank-XFounder

"I like the freedom Datafiniti provides. They facilitate data; I can stay within the boundaries and do my own thing…"

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P. J.Experiential Marketing AgencyVP of Technology

"We've been able to refine franchisees' sales strategies with regional and national data on our competitors."

Business Data
J. J.Location Database Co. Business Consultant

"Datafiniti is the solution I need for my organization. We’re in the business of actually doing something with data rather…"

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T.S.Vacation Rental Co.Growth Marketing Senior Director

"The property data we acquired solidified our position and aided in our disruption of the vacation rental industry."

Property Data
Trōv Data Operations Manager, Gina-Melfi.Gina MelfiTrōv‎Data Operations Manager

"The more we dug into the data, the more confidence we felt that this would be sufficient for our use…"

Product Data
D. ComptonInbound Marketing Co.Product Manager

"Datafiniti is more cost-effective than other providers. When it comes to covering small businesses, the business list data is more…"

Business Data
A. T. Marketing Co.Founder & CEO

"One of the aspects that exceeded my expectations was the concierge service. My account manager would reach out and try…"

Business Data
Redify President, Victor Okoh.Victor OkohRedifyPresident

"Put it this way; I sleep well at night. What you did for us in three months, other companies could…"

Product Data
G. V.Major Electronics Co.Social Media & Data Analyst

"We used to look at retail websites manually, which was difficult and not scalable. You guys have made things simple…"

Product Data
David BarthVMLGlobal Account Director

"Being able to tap into the API gives us real‐time data without constantly knocking on our retailers’ doors. It has…"

Product Data

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