An experiential marketing agency hoped to provide their client, a pizza company, with an overview of the industry to guide franchises in selling slices at the perfect prices. Individual locations face a significant challenge when they want to raise or lower menu prices: any diversion from the national pricing schedule must receive corporate approval. Prior to the agency’s work with Datafiniti, the company made approvals through educated guesses and anecdotal experiences.
In order to transition their client to a more data-driven decision process, the agency required information on specific pizza prices from each region. With a need for insight into competitive menu pricing strategies from top pizza companies such as Domino’s, Little Caesars, and Pizza Hut, they sought a solution that could eliminate the guesswork.
