Rank-X, a recommendations platform, wanted to simplify a user’s process of endorsing and sharing the best places to wine, dine, and explore in their favorite cities. The team sought a way to engage users by populating their platform with a catalog of local business listings from online directories and review sites.
Location APIs limited the team from collecting their desired data from publicly available sources while manual entry efforts built barriers to scaling-up the business.
A web search for Business APIs and comprehensive documentation for developers led Rank-X to Datafiniti’s Business Data. This solution offered access to a vast database of over 40 million businesses, including their category, name, city, and more. During the research phase, other competitors could only supply excel spreadsheets of data that would require the team to expend time and energy on writing code.
Datafiniti’s Business Data Solution packed the team’s recommendations platform with business listings to classify and build rankings through:
Rank-X grew their recommendations platform by supplying preferred places for users to discover and endorse with Datafiniti’s Business Data. In establishing a relationship with a trusted data provider, they focused on improving their product for user engagement rather than worrying about collecting desired data. Through interaction with an intuitive RESTful API, the team had an unparalleled opportunity to populate their product with business listings from diverse online directories and review sites.
Andrew HammNyansa, Inc.Business Development Lead"My jaw dropped. Within an hour, I was able to get seven times the amount of leads. You have to…"
Andres MoctezumaRank-XFounder"I like the freedom Datafiniti provides. They facilitate data; I can stay within the boundaries and do my own thing…"
P. J.Experiential Marketing AgencyVP of Technology"We've been able to refine franchisees' sales strategies with regional and national data on our competitors."
J. J.Location Database Co. Business Consultant"Datafiniti is the solution I need for my organization. We’re in the business of actually doing something with data rather…"
T.S.Vacation Rental Co.Growth Marketing Senior Director"The property data we acquired solidified our position and aided in our disruption of the vacation rental industry."
Gina MelfiTrōvData Operations Manager"The more we dug into the data, the more confidence we felt that this would be sufficient for our use…"
D. ComptonInbound Marketing Co.Product Manager"Datafiniti is more cost-effective than other providers. When it comes to covering small businesses, the business list data is more…"
A. T. Marketing Co.Founder & CEO"One of the aspects that exceeded my expectations was the concierge service. My account manager would reach out and try…"
Victor OkohRedifyPresident"Put it this way; I sleep well at night. What you did for us in three months, other companies could…"