While VML felt comfortable building out the core application for a shopping website, they didn’t want to handle the creation of a data feed that would help power the application. Hill’s Pet Nutrition required that the application source data from multiple websites, including top e‐commerce retailers and online pet stores. The technical team at VML understood that this would require not only implementation of web crawlers, but also data merging, sanitization, and ongoing maintenance. With limited time and resources available for the project, VML felt it would the make the most sense to source this data from a trusted third party.
A full‐service marketing agency seeks to power price comparison shopping for Hill’s Pet Nutrition with Datafiniti’s Product Data API.